I took an online assessment earlier this year. Next thing I knew I was signing up for a years worth of personal coaching. I am glad I did. It was a worthwhile program. And I did learn more about myself with the assessment. The company I signed up with more than likely used an assessment generator online tool to create the assessment.
Call it a quiz or survey or test. An online assessment has several purposes. But one of the most important is to gather leads for your business. This method of getting leads saves you time and it saves you money.
Let's say your company specializes in time management coaching. You provide a test on your website, or assessment, asking people how they plan their day, what type of time planner they use, how many breaks a day they take. When they get a response to their answers, you will be able to tell them they need help in certain areas of time management. When you call them to discuss their results you can focus on those areas of need.
People like taking tests or assessments when it is centered around them. People like to learn more about themselves. And you are providing that opportunity while building up your leads list.
People will have their answers tallied by your assessment tool and they will get the results of their test. You too will also have the results of their test. You will also have their email and name.
According to their responses, you will plan your followup call. You have their needs and you have your service and product. Match those up and make your call and get the sale.
Match your product or service to their needs and you are on your way to a sale. And you are helping people because you know your service or your product is the best and your client will benefit.
When the sales representative called me after I took the assessment, he did not talk about my organization needs or my public speaking needs or my self esteem needs. He spoke to me about my time management needs. This made his job easier.
You will have the same advantage with your sales calls. Knowing what to say and when to say it... It is almost like reading your prospects mind. But you do not have to, he or she already shared with you what is on his or her mind.
Assessment generator online tool sets up the actual assessment. You create the questions to ask and how your website visitor can answer them. You can set your assessment up so certain responses submitted by your visitor generates certain results back to your visitor so you can control the type the response he or she will get back according to their answers. It is a great way to fulfill the needs of your prospects and turning them into clients.
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